How good is your marketing really... a checklist to see how you are tracking

Sometimes we just need to check in and see how we are tracking with our marketing. This simple blog post can be used as a checklist to see whether you are still actioning the basis when comes to standing out with your marketing.

It is easy to get caught up in the day to day within our businesses and we don’t realise how far we have strayed from some of basic things we need to go to outdo our competitors.

Take a moment to evaluate your business against these strategies.

1. Know Your Target Audience Deeply:

  • Understand their needs and desires: What problems do they face? What are their aspirations?

  • Tailor your message: Speak directly to their pain points and offer solutions they'll value.

  • Choose the right channels: Where do they spend their time online and offline?

2. Offer Unique Value Proposition (UVP):

  • What sets you apart? Identify your unique selling points, whether it's superior quality, exceptional customer service, or innovative features.

  • Communicate clearly: Clearly articulate your UVP in all your marketing materials.

  • Deliver on your promises: Consistently deliver on your UVP to build trust and loyalty.

3. Create Compelling Storytelling:

  • Engage emotionally: Tell stories that resonate with your audience and evoke strong emotions.

  • Use visuals: Images, videos, and infographics can help you tell your story visually.

  • Keep it concise: Get to the point quickly and avoid unnecessary jargon.

4. Leverage Powerful Branding:

  • Develop a strong brand identity: This includes your logo, color palette, and typography.

  • Create a consistent brand voice: Use a consistent tone and style across all your marketing materials.

  • Build brand awareness: Use a variety of marketing channels to reach your target audience.

5. Utilise Innovative Marketing Tactics:

  • Experiment with new channels: Explore emerging platforms like TikTok or podcasts.

  • Use influencer marketing: Partner with influencers who align with your brand.

  • Create interactive content: Engage your audience with quizzes, polls, and surveys.

6. Prioritise Customer Experience:

  • Provide excellent customer service: Go the extra mile to exceed expectations.

  • Encourage feedback: Use customer feedback to improve your products or services.

  • Build a loyal customer base: Offer loyalty programs and rewards.

7. Measure and Analyze Your Results:

  • Track key metrics: Monitor website traffic, social media engagement, and conversion rates.

  • Use analytics tools: Use tools like Google Analytics to gain insights into your marketing performance.

  • Adjust your strategy as needed: Make data-driven decisions to improve your results.

By combining these strategies, you can create marketing campaigns that stand out from the crowd and drive real results.

Doing it differentlySarah DrysdaleMarketingComment