The Overnight Success Phenomenon

Take heart - we often look at other people's businesses and think "how did they become an overnight success?". But often what seems like overnight to us actually took 10 + years to build.

Over the last few weeks I have been listening to lots of amazing online marketers and successful online business owners. They nearly ALL same the same thing. Building a successful business takes lots of small consistent steps each and every day. It takes putting one foot in front of the other each day, consistently working towards your dream.

Smart Startup recently published an article about the founder of Australia's first online beauty store - Kate Morris of Adore Beauty. She now has an annual revenue of $14m and is considered by some to an overnight success. But in reality her business took 15 years to build.

It took Kate 10 years to reach $2million revenue. Her business plateau at this point. She then took some important steps in her business to grow it to $14million a year over the last 5 years.

Here is what she did:
1. Sort help - she consulted a business coach who recommended she write up a 10 year vision statement to herself. This process reminded Kate of where she wanted to go with her business and re-energised her to focus on what was important to her and her customers.
2. Purchased a larger warehouse
3. Moved her website onto a new platform
4. Introduced price matching policy
5. Offered free shipping on all Australian orders
6. Increased the inventory
7. Launched a marketing campaign

Looking at the Adore Beauty website there are lots of things that are being done well which help Kate to succeed. These include:
1. Being a Google Trusted Store
2. Having live chat that pops up and asks if you need help
3. Being an improved seller of leading brands and showing the authenticity badges
4. Adding free samples start the cart and a surprise free gift to your customers

Are you doing these things on your website?

So take heart....success for many is a gradual process. Don't hold out for the one big event that will skyrocket your business. Contact us if you need help aligning your business with your dreams.