Master Class – Lesson #3 Selling to Existing Customers

It’s much easier making a sale to an existing customer than to a prospective one. Your previous clients trust you and your products, so they’ll be more willing to get out their wallets.

Marketing to your existing database with a well designed newsletter will generate ongoing sales for your business. Each newsletter should be well thought out. The frequency of your newsletter will depend on your business. For most businesses every two weeks is sufficient.

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